Business Marketing – Return on Investment

ROI is much more than just an accounting term. It can be Gold at the end of the rainbow! ROI (Return on investment) should be an important part of the annual review of your business practices. But when you look at the way you spend your marketing dollars, do you neglect to consider the return …

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And You Thought Coffee Filters were Just for Coffee

In today’s economy, Benjamin Franklin’s sage advice that “A Penny Saved Is A Penny Earned” is truer than ever before. This blog is not going to be your everyday kind of business blog.  This is my opportunity to share with you almost 73 years of life experience in a changing world–which includes much more than …

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Business Gift Giving

Gifts are an excellent way to build client and employee relationships. People love to be remembered and recognized, particularly when least expected. The surprise of a carefully-chosen gift can go a long way towards building good-will and turning a one-time sale into a long-term customer. Many companies include regular gift-giving as an important part of …

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Customers are Your Business

Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one.  If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%.  …

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