Business with a Personal Touch


Having a hard time drumming up new business or keeping old customers? Take a tip from a local entrepreneur who says service with a personal touch can make a big difference in year-end profits. “Service is the key to good business,” says Joyce Reid, who has operated Creative Gifts To Go since 1992. “I strive to make every customer feel like my only customer.”

“I personalize each gift basket that I create,” says Joyce. “It’s the little extras that make my customers feel that the basket was created especially for them. I’ve designed everything from a policeman’s survival kit to a beanie-baby jungle.”

Her motto is “If I don’t have it, I’ll try to find it.” Always on the lookout for unique and different products, Joyce designs many of her own including personalized candy bar wrappers and paint cans.

Beginning as a small home-based gift basket business, Creative Gifts To Go has grown to include a corporate gift service, offering imprinted ad specialty items, apartment welcome gifts, and marketing gifts.

How many baskets has she sold in 30 years? “I lost count a long time ago,” she says with a laugh. “I’ve done everything from the $5 ‘thank-you for your business’ gift all the way up to a $350 basket. Recipients have ranged from the little old lady down the street to the State Bar Association, a German fashion magazine, and even Jay Leno.”.

Joyce is a recognized professional within the gift industry. She was one of the original founders of the National Specialty Gift Association, Telegift International and most recently GiftBasketNetwork and GiftBasketBusinessInsider magazine.

Creative Gifts was recognized as one of the top 50 gift basket companies in America at the Boston Gift Show.  Her design, Route 66 Memories, based on the theme of her website with the same name, was a winner in the national competition at the National Gift Basket Convention in Las Vegas followed by a First Place win for a corporate gift basket at the Atlanta show.    Her business, as well as many of her own articles, have been featured in the national publications, Creative Edge, Basket Review and Rave Reviews. She is the publisher and editor of GiftBasketBusinessInsideronline magazine.

To be added to her newsletter mailing list, call her at 774-7629 or visit her website  Creative Gifts To Go.

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