Giving Great Business Gifts

The Secret to Great Business Gifts

The answer is simple — make them as memorable as possible.  This may sound like oversimplification but never underestimate how effective a creative gift can be. If you’re in business, you most likely send thank you gifts to your customers either at holidays or other times of the year.   It could be “just a …

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The History and Benefits of Giving Gifts

History and Benefits of Giving Gifts

The tradition of giving gifts is an old one. Based on historical evidence, it’s as old as humankind going all the way back to the early cavemen who gave gifts in order to attract a mate or to show dominance. The type of gifts and the reasons for giving vary throughout history and in different …

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Sympathy Gifts in Times of Bereavement

People don’t always remember what you said to them or gave to them but they do remember how you made them feel. So what do you give to a bereaved person or family? If you know the person well, you can give anything you like that doesn’t make them feel worse about the loss. Food …

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Customers are Your Business

Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one.  If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%.  …

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