ROI is much more than just an accounting term. It can be Gold at the end of the rainbow! ROI (Return on investment) should be an important part of the annual review of your business practices. But when you look at the way you spend your marketing dollars, do you neglect to consider the return…Keep on Reading . . .
25 Tips for Successful Gift Giving Gifts are meant to be given from the heart and corporate gift giving is no different. It’s all too easy to think “what’s in it for me” when we give a gift to a customer or client instead of “how can I make it special for them. During our…Keep on Reading . . .
The fields around Flagstaff are gorgeous during the late summer months as the sunflowers burst into bloom. The bright yellow blossoms provide a brilliant contrast to the darker colors of the mountains and forests. But, alas, as the nights are getting cooler, the sunflowers are fading and will soon be gone. . . until…Keep on Reading . . .
I’m not much of a store shopper anymore. I don’t get up at 4:oo in the morning to catch that great sale. Every time I go to the mall, it looks different as new stores replace old ones. Let’s face it. Each year shopping in my small community of Flagstaff is becoming more and more…Keep on Reading . . .
In today’s economy, Benjamin Franklin’s sage advice that “A Penny Saved Is A Penny Earned” is truer than ever before. This blog is not going to be your everyday kind of business blog. This is my opportunity to share with you almost 73 years of life experience in a changing world–which includes much more than…Keep on Reading . . .
You never know when you’ll suddenly happen upon an unexpected moment of inspiration. I only live a short drive from the Grand Canyon and have visited it many times. I’m not sure what I was expecting but the first time I ever saw it back in 1960, I was a little disappointed. Sure, it was…Keep on Reading . . .
Gifts are an excellent way to build client and employee relationships. People love to be remembered and recognized, particularly when least expected. The surprise of a carefully-chosen gift can go a long way towards building good-will and turning a one-time sale into a long-term customer. Many companies include regular gift-giving as an important part of…Keep on Reading . . .