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Business Marketing – Return on Investment

ROI is much more than just an accounting term. It can be Gold at the end of the rainbow! ROI (Return on investment) should be an important part of the annual review of your business practices. But when you look at the way you spend your marketing dollars, do you neglect to consider the return…

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Corporate Gift Giving

25 Tips for Successful Gift Giving Gifts are meant to be given from the heart and corporate gift giving is no different. It’s all too easy to think “what’s in it for me” when we give a gift to a customer or client instead of “how can I make it special for them. During our…

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Sunflowers

  The fields around Flagstaff are gorgeous during the late summer months as the sunflowers burst into bloom. The bright yellow blossoms provide a brilliant contrast to the darker colors of the mountains and forests. But, alas, as the nights are getting cooler, the sunflowers are fading and will soon be gone. . . until…

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And You Thought Coffee Filters were Just for Coffee

In today’s economy, Benjamin Franklin’s sage advice that “A Penny Saved Is A Penny Earned” is truer than ever before. This blog is not going to be your everyday kind of business blog.  This is my opportunity to share with you almost 73 years of life experience in a changing world–which includes much more than…

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Business Gift Giving

Gifts are an excellent way to build client and employee relationships. People love to be remembered and recognized, particularly when least expected. The surprise of a carefully-chosen gift can go a long way towards building good-will and turning a one-time sale into a long-term customer. Many companies include regular gift-giving as an important part of…

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