Business With a
Personal Touch
Having a
hard time
drumming up
new business
or keeping
old
customers?
Take a tip
from a local
entrepreneur
who says
service with
a personal
touch can
make a big
difference
in year-end
profits.
“Service is
the key to
good
business”
says Joyce
Reid, who
has operated
Creative
Gifts To Go
since 1992.
“I strive to
make every
customer
feel like my
only
customer.”
“I
personalize
each gift
basket that
I create,”
says Joyce.
“It’s the
little
extras that
make my
customers
feel that
the basket
was created
especially
for them.
I’ve
designed
everything
from a
policeman’s
survival kit
to a
beanie-baby
jungle."
Her motto is
“if I don’t
have it,
I’ll try to
find it.”
Always on
the lookout
for unique
and
different
products,
Joyce
designs many
of her own
including
personalized
candy bar
wrappers and
paint cans.
Beginning as
a small
home-based
gift basket
business,
Creative
Gifts To Go
has grown to
include a
corporate
gift
service,
offering
imprinted ad
specialty
items, as
well as a
small retail
shop located
inside
Confetti's
Gift & Party
Shop on
Cedar
Avenue.
“This is the
only place
in Flagstaff
where you
can buy
Crabtree &
Evelyn bath
products,”
Joyce says.
“They are
top-of-line
and
represent
the kind of
quality that
I look for
in my
products.”
How many
baskets has
she sold in
14 years? “I
lost count a
long time
ago,” she
says with a
laugh. “I’ve
done
everything
from the $4
‘thank-you
for your
business’
gift all the
way up to a
$350 basket.
Recipients
have ranged
from the
little old
lady down
the street
to the State
Bar
Association,
a German
fashion
magazine,
and even Jay
Leno.”.
Joyce is a
recognized
professional
within the
gift
industry.
She was one
of the
original
founders of
the National
Specialty
Gift
Association,
Telegift
International
and most
recently
GiftBasketNetwork.
Creative
Gifts was
recognized
as one of
the top 50
gift basket
companies in
America at
the Boston
Gift Show in
both 2005
and 2006.
Her design,
Route 66
Memories,
based on the
theme of her
website with
the same
name, was a
winner in
the national
competition
at the 2006
National
Gift Basket
Convention
in Las Vegas Her
business, as
well as many
of her own
articles,
have been
featured in
the national
publications,
Creative
Edge and
Gift Basket
Review and
Rave
Reviews.
To be added
to her
newsletter
mailing
list, call
her at
774-7629 or
visit her
website
Creative
Gifts To Go. |
